The Fundamentals of Marketing

By Edward Russell

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding.

Reviews:
“A strong use of colour and typography allowed for easy navigation of content and key information was clearly highlighted. The overall print and production of the book was to a very high standard. Nicely done!” - British Book Design & Production Awards

“The best way I can describe it is to say that it’s not just a marketing book, but a work of art. Brilliant.” - Anthony Browne, Greenwich College, UK

“This book is clearly laid out, has excellent, relevant and well considered up-to-date information on brands, customers and selling.” - Emma Laird, Reading College, UK

“I have other titles from AVA Publishing, and I have been very impressed with them ... I think the layout and style make it an easy read and very user friendly. I can quickly find specific topics, and read the information quickly. And it covers many of our objectives.” - Kyle Iman, Art Institute of Salt Lake City, USA

Published by AVA / Bloomsbury
English
Paperback
34230 x 200 mm
192pp